Feature | Boost & Bury products in your results

With the launch of Boost & Bury, merchandising teams gain more direct, autonomous control over how products are prioritized across their digital storefront. Instead of relying on static sorting configurations or requiring development resources to alter product sequences, users can now actively influence which products receive heightened visibility and which are pushed down the page. This functionality operates seamlessly on top of standard algorithmic sorting rules such as those dictated by margins, stock levels, or popularity, allowing businesses to inject precise commercial intent without disrupting foundational product relevance.

The feature enables users to set highly targeted conditions for boosting or burying items based on specific search terms, attributes, campaigns, or entire categories. This specific targeting allows merchandising strategies to adapt swiftly to high-impact retail moments, such as seasonal transitions, flash sales, or the sudden launch of new collections. As the system evaluates these rules dynamically, the product presentation continuously adjusts to changes in the assortment and current customer context without fixing items to rigid, permanent positions.

Scheduled merchandising

To improve operational efficiency and reduce manual overhead, Boost & Bury includes built-in scheduling capabilities. Merchandisers can plan, configure, and schedule visibility rules well in advance of marketing campaigns or promotional events. Once the specified timeframe is reached, the catalog rankings automatically adjust across the shop and revert when the campaign ends, ensuring flawless execution during peak trading periods like Black Friday.

Ultimately, this update bridges the gap between automated data-driven relevance and active business strategy. By allowing multiple, overlapping rules to run concurrently, the platform generates a highly flexible listing environment that responds to real-time business pressures. The result is an optimized user experience that protects core search relevance while empowering commerce teams to maximize conversion rates and margin goals effectively.