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Feature | Insights: In-depth, interactive reports

2 months ago

As Tweakwise is gathering more and more data, there is an increased need of transforming this data into insights. The difference between the two? Data is pure data, while information consists of data that is placed in a certain context. For that reason we introduce a new module: Insights. It is a powerful tool for improving your e-commerce experience. It provides customizable reports for areas such as conversion rates, sorting behavior, personal profiles, and search term drop-off rates.

By utilizing these Power BI-reports in Tweakwise App > Insights, you can make data-driven decisions to enhance your Tweakwise setup, improve user experience, and increase conversion rates. This feature, built on PowerBI, gives you in-depth insights to help you stay ahead in the competitive e-commerce world. Insights is now enabled (for free) for all of our customers and consists at the time being of three interactive reports, related to:

  • API Requests usage
  • Filtering usage
  • Search Algorithm behavior and usage

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Are you missing a specific look at your data?

We just getting started. As we continuously updating Insights and want to roll out many reports later, please let us know what key insights you are looking for. We might be able to create a new report for you!