Feature | Managing Redirects via imports

Managing search navigation at scale requires both precision and speed, which is why we have completely refreshed the Tweakwise redirects module. This core update streamlines how your merchandising team routes users from specific search terms or product properties directly to relevant category and landing pages, or URL destinations. We have modernized the underlying architecture, while maintaining seamless integration with your existing frontend API.

The primary enhancement in this updated module introduces comprehensive data portability, allowing users to execute bulk operations via import and export functions. Teams can now extract their entire redirect configuration into structured CSV or JSON files to perform offline audits, clear out legacy data, or sync configurations across environments. Conversely, the new import engine permits uploading larger datasets simultaneously, eliminating the tedious and error-prone process of manual, single-item entry within the user interface.

This update directly targets efficiency and reduces the time-to-market for complex seasonal campaign setups or site migrations. Merchandisers can map properties, handle search phrase suggestions, and manage redirect rules within their preferred spreadsheet or development tools before pushing changes live. The optimized module is now available in Tweakwise App, providing a more stable and scalable foundation for controlling customer search journeys.