Feature | Pins rebranded to Product Push

We are officially renaming and rebranding Pins to Product Push, giving you a fully refreshed, highly intuitive interface designed to give merchandisers absolute control over their Product Listing Pages (PLPs).

Securing supplier agreements or clearing out overstock requires laser-focused precision. Product Push allows you to pin specific products to absolute positions at the top of your PLPs instantly. With this refreshed module, styled completely in line with others, we have stripped away the complexity of the old interface, giving you a faster, more visual way to manage your top-tier placements.

• Precision positioning: Force high-margin items, supplier-backed products, or seasonal inventory to the exact slots you want them on the grid.
• Frictionless workflow: A modern, clean UI that cuts down time-to-publish, letting you execute inventory pushes or promotional campaigns in fewer clicks.
• Zero migration effort: Everything works exactly as it did before under the hood. No re-configurations or broken rules.

The Big Picture: Layer 3 of the Merchandising Machine

In isolation, single merchandisings action can solve temporary problems, but true e-commerce optimization happens when algorithms and manual controls work in concert. The Tweakwise Merchandising Machine is designed as a multi-layered ecosystem where each layer acts as a strategic filter for your product grid.

It starts at the foundational level with smart sorting rules driven by retail metrics like margins, real-time stock, and popularity. From there, campaign-level logic is applied via Boost & Bury rules to broadly shift collections or brands based on seasonal promotions. Instead of these modules conflicting, they stack sequentially, ensuring that automation does the heavy lifting across thousands of products while protecting the integrity of your overall business goals.

Instead of treating sorting, boosting, and pinning as isolated tasks, Tweakwise layers them together to build the ultimate storefront logic.

The Strategic Power of Product Push as Your Tactical Override

While Product Push is highly effective as a standalone tool for absolute product placement, its real power is unlocked when integrated with the rest of the Tweakwise ecosystem. Product Push represents the third layer of our holistic Merchandising Machine framework.

It allows you to forcefully hijack the absolute top grid positions for specific individual items. This tactical control lets you instantaneously honor high-stakes supplier agreements, capitalize on flash trends, or flush out toxic overstock inventory without having to rewrite your broader sorting logic or mess with complex backend boosting rules. It sits seamlessly on top of your automated foundation, giving you the power to execute micro-campaigns with macro impact in just a few clicks.