Insights | Conversion Rate Trend & Breakdown

Understanding how users move through your conversion funnel is crucial for optimizing performance, and this new report provides a clear, data-driven view of that journey. The Conversion Rate Trend report offers a historical view of your conversion performance over time, helping you track improvements, spot seasonal trends, and uncover areas for growth. And with the Conversion Rate Breakdown report you can analyze how many users transition from sessions to purchases, pinpointing where drop-offs occur at each stage from product views to add-to-carts, checkouts, and final conversions.

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Google Analytics 4 integration

These reports are available only if you have licensed our Google Analytics 4 integration. We leverage GA4 data to provide these insights, ensuring accurate tracking and analysis of your conversion funnel.

Search Algorithm Usage Report

Multiple improvements were released to the Search Algorithm Usage report, which gives you information on your search funnels. A new tab, similar to the no-results tab, is showing the redirects from the search requests. The search log has been expanded with a drill through page, giving you more in-depth insights per search phrase. We added sparklines to the matrix table to give immediate insights on the request trend per search phrase; and improved tooltips with readable category names.

Furthermore we fixed some small bugs related to date slicers syncing and reset options and excluded N/A requests from the efficiency tab in KPI's and charts.

Search Word Analysis Report

When using the weighted search funnel, a new Search Word Analysis report was introduced based on the Search Algorithm Usage Report. Search Word Analysis contains tabs that are not relevant to the algorithm usage: No-result and Search Log, without any filters that are related to Algorithms. Nothing else in terms of functionality was changed.