Insights | New E-Commerce Report

With the introduction of the new E-commerce Report in Tweakwise App > Insights, designed to provide comprehensive insights into your e-commerce performance, you gain a deeper understanding of user behavior and preferences through detailed search and click data. This report offers a detailed view of various metrics that are crucial for understanding customer behavior, optimizing marketing strategies, and enhancing overall business performance.

Here’s a breakdown of the key features and metrics included in the E-commerce Report, which uses both data from your Google Analytics 4 integration, as collected data by Tweakwise:

Total Sessions: Displays the total number of sessions on your e-commerce site. This metric helps you understand the volume of traffic your site is receiving.
Total Searches: Shows the total number of searches conducted on your site, providing insight into user engagement and interest in your products.
Conversion Rate: Indicates the percentage of sessions that resulted in a purchase. This metric is crucial for assessing the effectiveness of your marketing and sales strategies.
Click-Through Rate: Represents the ratio of item clicks to item views, often used for search or product listings.
Total Active Users: Displays the number of unique users who actively engaged with your site. This helps in understanding the reach and engagement level of your site.
No-Result Rate: Shows the percentage of searches that did not return any results. This metric can help identify gaps in your product offerings or search functionality.
Total Revenue: Displays the total revenue generated from your e-commerce site. This metric is essential for tracking the financial performance of your online store.
Most Clicked Position: Provides insights into the positions of search results that receive the most clicks from within a Builder. This can help optimize your search and product placement strategies.
Top Searches: Lists the most frequent search queries on your site. Understanding what users are searching for can help in inventory management and marketing efforts.
Searches Without Results: Identifies search queries that did not yield any results. This can highlight potential areas for product expansion or improvements in search functionality.
Most Clicked Products: Displays the products that received the most clicks. This helps in identifying popular products and planning inventory accordingly.

This new E-commerce Report will give you a deeper understanding of user behavior and preferences through detailed search and click data. Optimize your marketing campaigns by analyzing click-through and conversion rates and identify gaps in product offerings and search functionality to improve user experience and satisfaction. We strongly believe that this will be a valuable tool in driving your e-commerce success.