Insights | Showing 365 days of data history

We are excited to announce a major upgrade to the Tweakwise Insights module. Starting today, you can break free from the standard 42-day window and extend your data retention to a full 365 days. In the fast-paced world of e-commerce, six weeks of data only tells a fraction of the story. While 42 days is excellent for tactical adjustments, a full year of data allows for strategic mastery. By expanding your view to 365 days, you can move to proactive, data-driven planning.

• Year-Over-Year Analysis: Compare this year’s Black Friday or holiday season directly against the previous year to measure true growth.
• Seasonal Pattern Recognition: Identify long-tail search trends and seasonal shifts that aren't visible in short-term snapshots.
• Long-Term Conversion Trends: Track how your merchandising strategies impact shopper behavior over months, not just weeks.
• Data-Driven Merchandising: Make high-stakes decisions with the confidence that comes from a statistically significant historical dataset.

The moment you activate the 365-day upgrade in your plan, you don't start from zero. You immediately gain access to your historical data from the past year. There is no collection period required as your environment is instantly populated with a year’s worth of clarity.

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The Search Algorithm Usage Report is excluded for 365 days of data as we push to move to use the new Search Word Analysis report with the Weighted Search Algorithm funnel enabled.