Shopware | Attribute Landing Pages
April 23rd, 2026
Following the success of this feature in our Magento implementation, we have now brought Attribute Landing Pages to Shopware 6.6 and 6.7. Merchants can now create dedicated, search-engine-optimized landing pages based on specific product attributes. This is a game-changer for marketing campaigns and SEO strategies - allowing you to easily spin up pages for specific brands, seasonal collections (e.g., "Blue Adidas Sneakers"), or promotional groups. And by moving the config of filtered result sets into a native CMS element, we eliminate the need for custom code or complex manual URL parameters.
- Integrated CMS element: Seamlessly add the new "Attribute Landing Page" element to any Shopware landing page template.
- Flexible filtering: Configure specific filters directly within the element to curate the exact product set you want to display.
- Toggle visibility: Choose whether to show or hide the active filters on the frontend to create a cleaner, "boutique" shopping experience.
- Native performance: The element automatically renders the optimized Tweakwise JS required for a high-speed storefront experience.
SW-Tweakwise 5.7.0Be aware that this version is only for Shopware 6.6 and 6.7. We will backport this feature to the Shopware 6.5 version soon.