Event Tag | Tracking high-intent user actions

We have significantly expanded the capabilities of the Tweakwise Event Tag. While tracking conversions and product-page views is essential, understanding the in-between actions like what users add to their carts or wish lists, provides a much richer picture of customer intent. We have updated the Event Tag to capture a broader range of behavioral signals. Understanding how users interact with your products before they reach the checkout is essential for fine-tuning your ranking algorithms.

This update introduces structured support for Page Impressions, Add-to-Cart, and Add-to-Wishlist events, with built-in automation for many of our standard integrations.

New Event Types

Each of these events provides a specific layer of intent data that helps Tweakwise understand which products are trending and which are effectively converting interest into action.

• Page Impressions: This event should be triggered whenever a product is displayed to a user within a lister page, search result page, recommendation carousels, or guided selling flows. Measures findability and calculates accurate Click-Through Rates (CTR).
• Add-to-carts: Triggered the moment a customer adds an item to their shopping basket. This is the strongest indicator of purchase intent. Directly influences ranking by identifying high-conversion products.
• Add-to-wish lists: Triggered when a user saves a product to their favorites or wish list. FeatureFeaturCaptures long-term interest and helps identify "aspirational" products that may benefit from specific merchandising rules.

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Implementation Details

The expanded Event Tag is designed to be lightweight and easy to trigger via your frontend framework or Tag Manager. Each event type follows a consistent structure to ensure clean data processing. You can find the full technical specifications, including the required attributes for each new event type, in our updated tracking guide.