Implementing the Tweakwise Event Tag is an essential step for us to analyze the performance of your configuration, power our insights reports and support personalization. To support this we need key e-commerce events on your platform. These are events such as product views, item clicks, add-to-carts, and purchases.

Because every platform is different, there isn’t a single way to set it up. The good news: we’ve got clear documentation for each situation.

Use the guide below to quickly find the right documentation for your setup. Whether you’re running on Magento, Shopify, your own custom platform, or working with Google Tag Manager, you’ll be directed straight to the correct implementation path.

To make full advantage, track:

• session starts so we can establish a neutral baseline
• page impressions on lister pages, search result pages, displaying recommendations or guided selling.
• item clicks on lister pages, search result pages and recommendations.
• search phrases on search result pages
• product views when viewing a item (product detail page)
• add to cart when a product is added to the cart
• add to wishlist when a product is added to a wishlist/favorited
• purchases when a conversion is done (order is placed)

Native support

If you're using one of these platforms, enabling Event Tag is easy! Choose your platform to get instructions how to enable Event Tag;

Magento Adobe Commerce Hyvä Commerce Shopware Shopify

Custom implementation

If you have a custom webshop or SaaS platform, choose between JavaScript (client-side) or API/server-side implementation. If you have preference to work with Google Tag Manager, you can decide whether to use the client-side tag or a server-side tag manager approach.

Help me choose

The table and flowchart below will help you pick the right starting point:

flowchart TD
    A([Start]) --> B{Which platform do you use?}

    B -->|Magento| C[Use Magento Event Tag]
    B -->|Shopify| D[Use Shopify Event Tag]
    B -->|Shopware| M[Use Shopware Event Tag]
    B -->|Other / Custom platform| E{How do you want to implement?}

    E -->|JavaScript client-side| F[Use Event Tag JS]
    E -->|API server-side| G[Use Event Tag Server-side]

    F --> H{Do you use Tag Manager?}
    G --> H
    H -->|Client-side GTM| I[Use Event Tag JS]
    H -->|Server-side GTM| J[Use Event Tag Server-side]

FAQ

What’s the difference between Google Analytics and the Tweakwise Event Tag?
Google Analytics is your analytics tool. You decide what data to collect and how to use it. Tweakwise Event Tag is designed for insights within Tweakwise. It defines what data should be sent so we can provide reports and performance insights. You’re responsible for sending the events, but we specify what’s needed.

Do I still need Google Analytics?
Yes. Tweakwise Event Tag helps improve and analyse Tweakwise performance, but it doesn’t replace Google Analytics. You’ll still need Google Analytics for broader website analytics, user behaviour, and marketing results.

I get: No Click Data Available
Some events require a ProductKey. This is not your shop’s SKU or internal ID, but the item ID as known in Tweakwise. Currently it is not possible to check if events are successfully received. If you're stuck, contact us to check the status and give tips.