Tweakwise Recommendations help you increase relevance and average order value with smart, rule-based product suggestions. Upsell, cross-sell and highlight products across your site and emails, without a black box. Stay in control, tweak continuously, and turn product discovery into conversion.

There are two type of recommendations you can add to your web shop:

• Featured recommendations: helps visitors discover products immediately and set the tone for their shopping experience.

  Examples: Best-selling items, New Arrivals, Seasonal promotions or other curated collections.

• Related recommendations: related recommendations capitalize on customer interest and can significantly increase cart value by suggesting relevant add-ons.

  Examples: Complementary items, Similar products, Items frequently bought together or alternatives.

This guide explains how to enable Recommendations on your platform.

Featured recommendations

Featured recommendations are products than can be shown based on a set of rules. For example Popular products or Products for you. The rules can be configured in the Tweakwise App.

To display featured recommendations, execute a request to Featured products to display a specific featured recommendation by id:
/recommendations/featured/{instancekey}/{displayId}

Related recommendations

Related recommendations are products that are shown based on a specific product.

There are a couple of endpoints with specific use-cases:

• Multi-rule product recommendations to display recommendations by name convention (recommended).
  /recommendations/grouped/{instancekey}/{productNo}/{groupKey}
• Single product recommendations to display all recommendations connected to a product.
  /recommendations/product/{instancekey}/{productNo}
• Single-rule product recommendations to display a specific recommendation by id: if you need to get recommendations for a specific recommendation rule.
  /product/{instancekey}/{productRecId}/{productNo}

The difference between multi and single rule recommendation is a difference in control: it provides a way to configure multiple recommendations for different categories and product groups but under the same name convention. This allows a nice seperation of configuration and implementation.

For example, you can configure an upsell recommendation for Clothing and a second upsell recommendation for Accessories. The call to /recommendations/grouped/instance/102/upsell/ can stay the same, no matter the product or context.

Notes & import considerations

• If you are using Tweakwise JS, read our guide on Recommendations in Tweakwise JS.
• In doubt what related recommendation to choose? Go for multi-rule.