To analyze the performance of your configuration, power our insights reports and support personalization, we capture key e-commerce events on your platform. These are events such as product views, item clicks, add-to-carts, and purchases.
ImportantMagento extension will support all events out of the box. Any customizations that do not hook into Magento defaults might need extra work. For example, sticky add to cart buttons.
👉 Check Event Tag adoption status to see what is what currently is supported.
To automatically enable Event Tag events, go to Stores > Configuration > Catalog > Tweakwise.
Look for Send analytics events to tweakwise and set the value to Yes.
From version 8.7.0 the setting can be found under the section General:
In earlier versions, the setting can be found in the Merchandising Builder section (in some versions Personal Merchandising subsection):
ImportantValidation: the implementation can be tested using Live Analytics, contact your CSM or support to enable this for your instance.
Troubleshooting: If an event is not working but it should be supported, this is probably due to customizations on the platform. For example a template that is overwritten so the original event is not sent.
👉 Check Event Tag adoption status to see what is what currently is supported.
Notes
- Varnish (or a similar caching proxy) must be enabled and properly configured for personal merchandising to work properly in cached blocks. Enabling this can have impact on performance, caching of ajax filter requests will be disabled for requests which have a profile cookie value.
- A profile key is automatically generated for personalization. If no personalization cookie exists, a new profile key is created and stored in a cookie. To ensure registered customers use the same profile key across sessions, you can either reuse an existing profile key cookie or implement custom profile key logic.