Tweakwise Personalization allows you to build a profile of your visitors to display tailor-made recommendations on every visit to your platform. Insights will provide insights in builder, template and algorithm usage.

A typical e-commerce implementation measures the following actions:

• Search
• View item details
• Make purchases

Client-side

To do a client-side implementation, follow the recipe:

Search

To measure how many times a user has searched, send a search event whenever a user enters a search term, including the query the user has entered.

tweakwiseLayer.push({
  event: 'search',
	data: {
		profileKey: profileKey,
		searchTerm: 'Jeans'
  }
});

View item details

To measure how many times item details are viewed, send a productView event whenever a user views an item’s details screen. For details on the parameters to send, see the reference section.

tweakwiseLayer.push({
	event: 'productView',
	data: {
		profileKey: profileKey,
		productKey: '1234'
	}
});

Make purchases

To measure how many times an item is purchased, send the purchase event on the conversion page, in e-commerce, this usually is the order completed or "thank you" page.

tweakwiseLayer.push({
	event: 'purchase',
	data: {
		profileKey: profileKey,
		productKeys: ['ARTICLENUMBER1', 'ARTICLENUMBER2', 'ARTICLENUMBER2']
	}
});

Server-side

For a server-side implementation, hit the right endpoints on the locations necessary:

Search

To measure how many times a user has searched, send a search event whenever a user enters a search term, including the query the user has entered.

curl --request POST \
     --url https://navigator-analytics.tweakwise.com/api/search \
     --header 'Instance-Key: c1a12e92' \
     --header 'content-type: text/json' \
     --data '
{
  "SearchTerm": "hoodie",
  "ProfileKey": "c1a12e92"
}
'

View item details

To measure how many times item details are viewed, send a productView event whenever a user views an item’s details screen. For details on the parameters to send, see the reference section.
Note: the product key used here should be known in Tweakwise

curl --request POST \
     --url https://navigator-analytics.tweakwise.com/api/pageview \
     --header 'Instance-Key: c1a12e92' \
     --header 'content-type: text/json' \
     --data '
{
  "ProfileKey": "c1a12e92",
  "ProductKey": "101"
}
'

Make purchases

To measure how many times an item is purchased, send the purchase event on the conversion page, in e-commerce, this usually is the order completed or "thank you" page. Including all the purchased items.
Note: the item id's used here should be known in Tweakwise

curl --request POST \
     --url https://navigator-analytics.tweakwise.com/api/purchase \
     --header 'Instance-Key: c1a12e92' \
     --header 'content-type: text/json' \
     --data '
{
  "ProfileKey": "c1a12e92",
  "ProductKeys": [
    "101",
    "102"
  ]
}
'