Tweakwise Magento extensions support personalization. This allows you to build a profile of your visitors to display tailor-made recommendations on every visit to your platform.

A typical e-commerce implementation measures the following actions:

• Search
• View item details
• Make purchases
• Item/product clicks

Installation

You can enable this feature in the admin panel under "Send analytics events to tweakwise" (available only when the builder feature is enabled).

Notes:

• 8.3.2 (default) or 4.3.0 (Hyvä) has support for search phrases, product view and purchases.
• 8.5.0 (default) or 4.4.0 (Hyvä) also includes support for item clicks.

Good to know

• Out of the box, Magento does a lot of caching for pages and elements. To make sure personalization works together with our extensions and your platform you’ll need to use a caching proxy; for example Varnish Cache. This way, products will show up in the right places.