Tweakwise Magento extensions support personalization. This allows you to build a profile of your visitors to display tailor-made recommendations on every visit to your platform.

A typical e-commerce implementation measures the following actions:

• Search
• View item details
• Make purchases

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New in Magento Tweakwise 8.3.2 and Magento Tweakwise Hyvä v4.3.0

You no longer need a separate JavaScript tracking script to get personalized results. You can enable this feature in the admin panel under "Send analytics events to tweakwise" (available only when the builder feature is enabled).

Installation

Depending on your extension version, follow different paths:

• If you use Magento2Tweakwise 8.3.2 or Magento Tweakwise Hyvä 4.3.0, you can enable this feature in the admin panel under "Send analytics events to tweakwise" (available only when the builder feature is enabled).
• If you use Magento2Tweakwise module version earlier than v8.3.0, go to Insights Tag.
• From version Magento2Tweakwise 8.3.0, the extension automatically handles the measurement of searches, views, and purchases, provided that the Merchandising Builder setting is enabled in your Tweakwise settings in Magento.
  If you updated your extension to this version while already measuring clicks using JavaScript, you can remove that code.

Good to know

• Out of the box, Magento does a lot of caching for pages and elements. To make sure personalization works together with our extensions and your platform you’ll need to use a caching proxy; for example Varnish Cache. This way, products will show up in the right places.