Tweakwise relies on structured product feeds to power search, merchandising, filters, categorization, and recommendations.
To create a feed, you have two options:
- Build a custom feed
- Use a feed‑generation tool (e.g. Mulwi or Channable) to assemble and export Tweakwise‑compliant feeds
Custom feeds: DIY via Shopify
If you're technically inclined, you can author your own feed:
- Export Shopify data via the API or storefront CSV/XML export
- Map your fields to the Tweakwise format
This gives you full control over the data, but requires developer effort to structure, host, maintain, and version feeds properly.
What to choose
| Approach | Pros | Cons |
|---|---|---|
| Custom DIY feed | Total control; no dependency on third-party tools | Developer time + ongoing maintenance |
| Mulwi | Native Shopify app; customizable templates; Liquid-based feeds; support available | Recurring cost; some advanced features in higher plans |
| Channable | Powerful feed transformations; supports many channels; full Tweakwise integration | Higher pricing |