Tweakwise relies on structured product data to power search, merchandising, filters, categorization, and recommendations.
Tweakwise relies on two main entities: items and categories. An item is a generalized version of a product, often enriched with additional data for filtering, sorting, and recommendations. A category in Tweakwise represents a navigational grouping of items what Shopify refers to as a Collection.
To sync your product data to Tweakwise, you have a couple of options:
- The native sync through the app (coming soon)
- Build a custom feed to create a Tweakwise‑compliant feed (recommended)
- Use a feed‑generation tool (e.g. Channable, Feedyio, Mulwi) to create a Tweakwise‑compliant feed
Tweakwise App
After installing the app on your store, follow the instructions in the app to configure the data sync from Shopify to Tweakwise. No more complicated feeds!
If you get the message:
Failed to connect to Shopify. Shopify authentication token request failed due to incorrect login details, or oauth application is not installed on this shop
Verify that the app is properly installed on your store. If the issue persists after confirming installation, please contact support for assistance.
Custom feeds: DIY via Shopify
If you want more control over the data sent to Tweakwise and you're technically inclined, you can build your own feed:
- Export Shopify data via the API or storefront CSV/XML export
- Map your fields to the Tweakwise format
This gives you full control over the data, but requires developer effort to structure, host, maintain, and version feeds properly.
Feed generation tool
Feed generation apps in Shopify allow Liquid-based feed customization, which lets you map Shopify data (incl. metafields) into your feed template to build a custom XML structure for Tweakwise.
| App | Notes |
|---|---|
| Channable | Good choice if you're already using it for other platforms like marketplaces. |
| Mulwi | Easy to use. Good documentation. Great support. |
| Feedyio | A bit harder to use. No documentation. |
| Product Feeds by Syde | A bit harder to use. No documentation. |
Notes
- Feed generator apps often require synchronization between Shopify and the tool. This is necessary to keep data up to date but can be required to do a manual sync
- Multi-language support is possible, but usually requires multiple feeds and multiple instances at Tweakwise. This can impact license fees.