Tweakwise relies on structured product feeds to power search, merchandising, filters, categorization, and recommendations.
Tweakwise relies on two main entities: items and categories. An item is a generalized version of a product, often enriched with additional data for filtering, sorting, and recommendations. A category in Tweakwise represents a navigational grouping of items what Shopify refers to as a Collection.
To create a feed, you have two options:
- Build a custom feed (recommended)
- Use a feed‑generation tool (e.g. Channable, Feedyio, Mulwi) to assemble and export Tweakwise‑compliant feeds
Custom feeds: DIY via Shopify
If you're technically inclined, you can author your own feed:
- Export Shopify data via the API or storefront CSV/XML export
- Map your fields to the Tweakwise format
This gives you full control over the data, but requires developer effort to structure, host, maintain, and version feeds properly.
Feed generation tool
Feed generation apps in Shopify allow Liquid-based feed customization, which lets you map Shopify data (incl. metafields) into your feed template to build a custom XML structure for Tweakwise.
| App | Notes |
|---|---|
| Channable | Good choice if you're already using it for other platforms like marketplaces. Less customizable than pure Liquid feeds. |
| Mulwi | Easy to use. Good documentation. Great support. |
| Feedyio | A bit harder to use. No documentation. |
| Product Feeds by Syde | A bit harder to use. No documentation. |
Notes
- Feed generator apps often require synchronization between Shopify and the tool. This is necessary to keep data up to date but can be required to do a manual sync
- Multi-language support is possible, but usually requires multiple feeds and multiple instances at Tweakwise. This can impact license fees.