To analyze the performance of your configuration, power our insights reports and support personalization, we capture key e-commerce events on your platform. These are events such as product views, item clicks, add-to-carts, and purchases.
ImportantShopware extension will support all events out of the box. Any customizations that do not hook into Shopware defaults might need custom work. For example, sticky add to cart buttons.
👉 Check Event Tag adoption status to see what is what currently is supported.
To automatically enable Event Tag events, go to Settings > Tweakwise Frontend and open the respective frontend record.
In the General section, check Enable advanced analytics (e.g., for personalization)
