Personalization

If no profile key is provided by the webshop, Tweakwise will generate one and store it in a first-party cookie. This generated profile key is a non-traceable unique identifier and cannot be linked to personal data.

• Category: Functional
• Consent required: No, when used only for personalisation within the webshop.

Tracking Events

Tracking events such as searches, clicks, views, and purchases allow Tweakwise to improve product discovery, recommendations, and reporting.

• Category: Analytics / Performance
• Consent required: Yes, unless you have a lawful basis (e.g. legitimate interest, or if events are strictly necessary for providing the service).

Best Practices

• Always ensure profile keys are anonymous and never include personal identifiers (such as email addresses).
• Place tracking events behind your cookie consent framework to comply with GDPR and ePrivacy requirements.
• Clearly inform users in your privacy and cookie policies how data is collected and for what purposes.