Commerce Pages helps e-commerce teams turn category pages into scalable conversion drivers. Using the Merchandising Builder, smart sorting and adaptive filters, teams control how products are discovered and presented. As merchandising maturity grows, layouts and experiences can be enriched to further improve relevance and conversion.
This guide explains how to configure the Tweakwise extension in Shopware to enable Commerce Pages on your category pages.
Configuration
Go to Content → Shopping Experiences and select your listing page template.
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Find the "Category Listing' element.
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Click the ⚙️ clog icon in the right upper corner:
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In the Content tab, set Layout type to Tweakwise Merchandising:
- Save.
The categories are now powered by Tweakwise!
Notes & recommendations
- Fresh Installation: if you're using the default Shopware layout, you'll have to duplicate that default layout before you can edit. Important: don't forget to assign it to your categories!
- Feed Sync Dependency: Commerce Pages rely on the category IDs in your Shopware feed matching the IDs in the Tweakwise App. If you've recently added categories, ensure a Full Import has run before expecting results on the frontend.
Attribute Landing Pages
For marketing campaigns, it is great to introduce URLs behind which a search-engine optimised product overview page becomes visible. Think of special pages for brands or a specific group of products such as Blue Adidas Sneakers.
In your shopping experience, add a Attribute Landing Page element to the layout:
Go to the element settings (in the right upper corner) and select:
- Category: the root category from where this landing page should work. Make sure you select a category that contains products.
- Filter template: select the filtertemplate to be used on the page.
- Filter attributes: specify which filter values should be applied to the landingpage. All filters available on the filtertemplate are selectable.
- Sort template: select which merchandising (sorting) template is used on the page. If you choose ‘Default template’, the template linked to the selected category will be used.
- Builder template: select an optional what builder template is used.
Notes & recommendations
- Landing pages do not require a sync. This is the better choice over dynamic categories.
- You can configure one landingpage layout, and override all settings on the specific layout usage (categories, landing pages). This works best in combination with the native Landing pages by setting a dedicated URL and SEO content.