Attribute Landing Pages

With attribute landing pages, you can create separate pages based on a selection of attributes while utilizing Tweakwise functionality. This article guides you through setting up a landing page in the Shopware Admin environment.

Creating and configuring the template

• Go to Content > Shopping Experiences
• Click Create new layout
• Select Landing page
• Select Full width
• Give it a name and click Create layout
• Under Blocks > Block category, select Tweakwise
• Drag the Attribute Landing Page block to the page
• Click the cog icon on the block
• Set the default settings. Please note that these settings can be overridden at a later stage.
• If you want more blocks (e.g., for title, text, and image), add them to the layout as well
• Click Done to submit the settings
• Save the landing page template

Creating a landing page with the created template

There are two options for creating a Landing Page: using the Landing Page functionality, or assigning it as a category layout.

Landing Page Layouts (Direct Assignment vs. Landing Page Entity)

In Shopware 6, once you create a Landing Page Layout within the Shopping Experiences , you have two ways to deploy it:

1. Assign it directly to a Category (using the layout to override a standard category page).
2. Assign it via the Landing Page functionality (creating a standalone Landing Page entity under Marketing/Category settings).

The table below explains how the exact same layout behaves depending on the deployment method you choose.

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Comparison at a Glance

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When to use which deployment method?

• Choose "Assign to Category" if you want to use the Landing Page layout to permanently customize or enhance the look and feel of a standard shop category or menu item.
• Choose "Landing Page Functionality" if you want to use the layout for a targeted marketing campaign (such as an influencer promotion, giveaway, or holiday sale) where you want a clean, isolated URL without disrupting your main shop structure.

Assigned directly to a category

• Go to Categories
• Right-click on the location where you want to add the category and click one of the options to create the category
• Give it a name and select it to edit
• Fill in the options under the General tab:
  • Activate the landing page
  • Select Page / List as the page type
• In the Layout tab, change the layout to the landing page layout you created before:
  • Adjust the landing page settings to override the defaults you set in the template layout (e.g., to select the brand for your brand page).
• Click Save

Your landing page is now available in your main menu.

Assigned via landing page

• Go to Categories
• Under Landing pages, click Add Landing page
• Fill in the options under the General tab:
  • Give it a name
  • Activate the landing page
  • Set the Sales Channel(s)
  • Set the SEO URL
• In the Layout tab, change the layout to the landing page layout you created before:
  • Adjust the landing page settings to override the defaults you set in the template layout (e.g., to select the brand for your brand page).
• Click Save

You now have a landing page that is available under the specified URL. You can still link to it in the menu using the "Link" category type.

Settings

A landing page entity has multiple Tweakwise settings (all required) in the Layout tab.