Feature | AI Personal Products - People Like You

We are proud to introduce the 'People Like You' component, a sophisticated AI-powered recommendation now available within the Tweakwise Builder. This new approach utilizes real-time vectorization to understand the intent of a user within seconds of them landing on your site. Inspired by collaborative filtering models, this component analyzes the unique user vector of an active session (capturing events such as ItemClicks, PageViews and Purchases) and instantly maps them against a global matrix of similar user journeys.

The core innovation lies in our transition from a siloed profileKey approach to a Vector Search methodology. In the past, fragmented or poor-quality event data often led to empty recommendation blocks or generalized top sellers that lacked personal resonance. With this new 'People Like You' component, the system identifies the 'best match' based on behavioral proximity. When a new User X interacts with a specific product, such as a pair of trousers or a sweater, our Embedding Model calculates their position in a multi-dimensional space and serves recommendations based on what similar high-intent shoppers ultimately purchased. This ensures that even if 99% of your profileKeys are new, your storefront remains intelligently adaptive rather than static.

For merchants, this component is designed for immediate adoption and operational efficiency. It integrates seamlessly with existing JS and API implementations, pulling from a nightly-updated Lakehouse of profile embeddings to ensure the AI logic is always grounded in the most recent consumer trends. By automating the decision-making process of which products to surface, we significantly reduce the manual effort required to manage complex merchandising rules. In the end, the 'People Like You' component is built to improve commercial outcomes by increasing Click-Through Rates (CTR) and conversion by showing shoppers exactly what they are looking for, even before they know it themselves.

AI Personal Products - Just For You

Meanwhile we have rebranded the 'Personal Products' component to AI Personal Products - Just For You. This change is not just a cosmetic choice; it is a strategic clarification of the value proposition we deliver to your shoppers. While the new 'People Like You' component focuses on behavioral similarity, 'Just For You remains the pinnacle of individualization. It utilizes a shopper’s specific, historical interaction data and real-time browsing signals to curate a storefront that acts as a personal concierge. This component creates a more emotive and customer-centric experience which ensures that every recommendation is not just a guess, but a data-driven reflection of the shopper’s personal interests.

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Event Tag

Implementing the Tweakwise Event Tag is essential to analyze the performance of your configuration, power our insights reports and support personalization. To support this, Tweakwise needs key e-commerce events on your platform. These are events such as product views, item clicks, add-to-carts, and purcha