Feature | Showing the health of your Event Tag

Today, we have launched the Event Hub Analysis Widget, a diagnostic overview designed to ensure your data foundation is rock-solid. This isn't just a status bar; by providing real-time feedback on your Event Tag health, we enable to debug implementations instantly, ensuring that downstream features like A/B testing and Personalization are fueled by high-quality data.

For too long, the 'success' of a Tweakwise implementation was invisible. If an event (like itemClick or Purchase) was misconfigured, customers only found out weeks later. The new Event Tag analysis provides a transparent overview for your data stream. The global overview can be found on your dashboard, as it gives you an at-a-glance status of your entire setup. Within specific modules, starting with A/B Testing, the widget filters for relevance. It will warn you if the specific events required for that test are not being tracked correctly.

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Data latency

While the widget provides 'real-time' feedback, there is a minor processing window for event aggregation. A missing status immediately after a code push, might just need to wait a day of traffic to refresh.