With the introduction of the new E-commerce Report in Tweakwise App > Insights, designed to provide comprehensive insights into your e-commerce performance, you gain a deeper understanding of user behavior and preferences through detailed search and click data. This report offers a detailed view of various metrics that are crucial for understanding customer behavior, optimizing marketing strategies, and enhancing overall business performance.

Here’s a breakdown of the key features and metrics included in the E-commerce Report, which uses both data from your Google Analytics 4 integration, as collected data by Tweakwise:

• Total Sessions: Displays the total number of sessions on your e-commerce site. This metric helps you understand the volume of traffic your site is receiving.
• Total Searches: Shows the total number of searches conducted on your site, providing insight into user engagement and interest in your products.
• Conversion Rate: Indicates the percentage of sessions that resulted in a purchase. This metric is crucial for assessing the effectiveness of your marketing and sales strategies.
• Click-Through Rate: Represents the ratio of item clicks to item views, often used for search or product listings.
• Total Active Users: Displays the number of unique users who actively engaged with your site. This helps in understanding the reach and engagement level of your site.
• No-Result Rate: Shows the percentage of searches that did not return any results. This metric can help identify gaps in your product offerings or search functionality.
• Total Revenue: Displays the total revenue generated from your e-commerce site. This metric is essential for tracking the financial performance of your online store.
• Most Clicked Position: Provides insights into the positions of search results that receive the most clicks from within a Builder. This can help optimize your search and product placement strategies.
• Top Searches: Lists the most frequent search queries on your site. Understanding what users are searching for can help in inventory management and marketing efforts.
• Searches Without Results: Identifies search queries that did not yield any results. This can highlight potential areas for product expansion or improvements in search functionality.
• Most Clicked Products: Displays the products that received the most clicks. This helps in identifying popular products and planning inventory accordingly.

This new E-commerce Report will give you a deeper understanding of user behavior and preferences through detailed search and click data. Optimize your marketing campaigns by analyzing click-through and conversion rates and identify gaps in product offerings and search functionality to improve user experience and satisfaction. We strongly believe that this will be a valuable tool in driving your e-commerce success.

In order simulate a full Google Analytics 4 eCommerce and Tweakwise event tracking flow, the Tweakwise Demoshop has been expanded with some nice options. On the topbar some extra icons were added to fake a real shopping experience, while product modals were extended with some button which interacts with these icons. Once you add a product to your (fake) wishlist, the heart-icon will get a notification and the wishlist will become accessible. Same applies for adding a product to your shopping cart. From within the shopping cart, it is even possible to simulate a purchase.

Simulating products to your wishlist, adding them to a shopping cart or even purchase them (not for real of course), will fire events to Google Analytics 4. A detailed and highly technical representation on what events are fired is visible under if you click the third icon on the topbar (see screenshot below). Events will also be fired if you for example scroll the list with products, if you view an item or simulate an action as mentioned above.

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Google Analytics 4

All events fired to Google Analytics 4 will be done to an isolated environment. This data will not be present nor harm your GA setup. The tracking log just shows which events need to be fired for a full GA 4 eCommerce and Tweakwise event tracking flow.

AI-profile information

As Tweakwise is collecting data from users, we are able to create so called profiles and offer every visitor a unique and personalized shopping experience. Personalization now can be configured in easy to understand Builder components like 'last viewed', 'previous bought' or 'personal products', but in order to take it a step further we need to understand what information is stored in a profile. Next to the old fashioned personalization profile matrix, we now do show a generated textual representation of the current profile you're browsing with. This will give you more context on why we recommend certain products for now, and could lead to better product recommendations in the future.

Redirects

Searchterms that result in a redirect now show a visual representation in the autocomplete as well as a banner indicating this on the result page itself. The goto-url of the redirect was already present in the corresponding suggestion endpoints.

• Backend API | New endpoints were created in order to manage the hidden filter/parameter settings.
• Backend API | We added a new endpoint to the Backend API to update an instance configuration. This way you can assign attributes as reserved characteristics.
• Frontend API | We've fixed the ordering of advanced attributes in navigation responses. In the app, you can order attribute values for use in facets. You can also extend your API response by including certain attributes with their values. The ordering of item attribute values in the navigation response did not match the ordering of attribute values in facets. That is now fixed.

Tweakwise App

• Tweakwise App | You can now create empty Feed attributes in the App! This makes it a lot easier for the customer to start importing non-product items when the item type attribute does not exist yet.
• Tweakwise App | Minor performance enhancements were made to Feed Import and Publish tasks, improving overall system responsiveness.
• Tweakwise App | We fixed validation on the derived replace attribute when configured as a personalization dimension in advanced settings. The check on maximum number of unique values was not working correctly which could result in a configuration which caused problems. This has been fixed and validation should work properly now.
• Tweakwise App | A bug in the attribute module is fixed. Creating a new item from the button didn't work anymore.
• Tweakwise App | We updated the existing error message that occurs when trying to import a feed where some attributenames contain html tags or html-encoded symbols. Like similar messages, it now also previews the first 10 issues and provides the option to download the full list of errors. These errors now also contain the itemid where the incorrect attribute name was found.
• Tweakwise App | Fixed a bug regarding the Builder. When a visual component (or another type of component) cannot be filled, we have a fallback to show a regular product instead on that spot. However, that product would get the row and col span of the visual that was supposed to be. It now has the default row and col span of 1.
• Tweakwise App | We've added the option to delete unused attributes in Tweakwise App > Catalog > Attributes, even if they do have values. This is for example useful for deleting external attributes that are no longer used but still have values due to something like Google Analytics 4.
• Tweakwise App | A new Google Analytics 4 report has been released. It's called 'Item Page Views' and it is only getting the events registered as an view_item event. In GA4 items are mainly implemented as products. So every proper GA4 implementation uses the view_item event for their product detail page views. The report preview is showing the first 20 results and shows in the title the amount of records. It is sorted by the amount of events.

Demoshop

• Demoshop | Visuals are now fully visible instead of cutting of parts of the images.
• Demoshop | The presentation of item_types that are not familiar are changed so it is better recognizable that it's a different type. We will now differentiate products, visuals and 'other'. The respective type will be shown as a label.
• Demoshop | Support for multiple fonts is added, and some minor styling issues are fixed.
• Demoshop | Inspecting your configured search algorithm has become more powerful in Demoshop. Instead of viewing the search algorithm results per item, you can now view the items and their scores per algorithm. To enable this view. Open a search page by choice and click on the select box on the top right corner where you can select how you wish to view the search results. The first option is a default lister page. The second option shows the search algorithm scores per item. And the third and new option shows the results per search algorithm!

JavaScript

• Tweakwise JS | You're now able to enable a sorting button for the mobile overlay. Once enabled in Tweakwise App > Plugin Studio > Search and Merchandising > Advanced, sorting will be visible in filter overlay on mobile.
• Tweakwise JS | For infinite loading and loading with button, the lifecycle events started, success, failed and completed are fired correctly.
• Tweakwise JS |Filters on top were expandable but not collapsible, this is now added with an extra state.
• Tweakwise JS | The behavior when returning to the lister page from the previous page has been improved. The result is that you are now scrolling to the top instead of the scroll restoration point. This only applies when visitor is not on the first page.
• Tweakwise JS | Fixed a bug that was ruining presentation of products with a col span bigger than 1 in JS Search & Merchandising on different screen sizes. If the width was higher than the number of columns in the products grid, the grid itself was broken. Now all scales correctly and is capped at maximum size.
• Tweakwise JS | Applied a fix to restore the scroll position to the top when pagination is configured as infinite or button and the page is not the first page.

Plugin Studio

• Plugin Studio | It is now possible to open the Demoshop with multiple fonts applied; very useful for showcasing examples that for example have different fonts for headers and texts.

Some advanced functionality which was previously only accessible via your Customer Success Manager has now become public, giving you more flexibility to setup your Tweakwise configuration and speed up time to market. Three options are added to the attributes module in Tweakwise App. You can find them at attribute level by clicking on the three dots and open the 'use as' modal from the contextual menu.

1. In order for Tweakwise to work correct, we need to have certain characteristics assigned. A characteristic has some specific meaning or context within Tweakwise, like for example an image or url. We do need that information in order to populate our API responses in a standardized manner. But as it is not always possible to have this already present in your import feed, it is hard to standardize this. Therefore, you now can 'tell' the system which property should act as a characteristic. At the moment you can assign SKU, Url, Image, Brand and Item Type.
2. The second option you can configure in this modal, is the option to enable an attribute as include or exclude parameter. These parameters can act as so called hidden filters, but in order to have them fully working it is necessary that all those values are calculated and present in the publication of your instance. Usually, filters are present on a filtertemplate and will be present in your publish for that reason. However, there might be situations where you do want to use that parameter (for example to show in stock products only), but do not want to have it available as a filter. You then need to make sure that the attribute is marked as an include or exclude parameter.
3. The final option is whether you want to have the attribute available in the API response of the item node. The item node is containing data used for building op your product tiles on your webshop. For example, you definitely want to show a review-rating on your product-card, but do not want to show your gross margins (while that information might be useful for other purposes in Tweakwise). Simply do not publish gross margin to your API response then, by not enabling it. The display name will be name on how the attribute shows up in the API. Be aware that adding too many attributes to your API response, might have impact on performance. We advice to stay under 15 attributes in total.

With our newest additions improvements to our Demoshop, we are (almost) fully compatible with all features Tweakwise has to offer. And that is important as we consider the Demoshop as point of truth. If you're experiencing an issue in your shop or environment, you should always check the Demoshop to determine whether the cause lies within Tweakwise or if there is something with the rest of your shop. Our latest improvement does allow you to configure a catalog language and use include and/or exclude parameters.

• First of all, our Demoshop has moved in Tweakwise App. You can no longer find it in the navigation bar on the left, but need to access it via a modal which can be opened from everywhere in the app. That modal can be triggered via the new button on the top of Tweakwise App.
• In the Demoshop modal, you now might get the option to choose between versions. The standard one is available to everyone, but if you have enabled Plugin Studio (useful for JS implementations), you can switch to the Javascript version of the Demoshop as well. This will showcase the exact version of your JS implementation, including look and feel and configured behavior you have done in Plugin Studio. However, for debugging purposes you need to access the standard version of the Demoshop. Do there is no option to switch, you'll open the standard version by default.

• More advanced options (which will be remembered by your browser for your specific Tweakwise instance) can be found under additional configuration. First notable setting is whether you want to make use of grouped products. This is a straightforward setting. By simply enabling a checkbox, the Demoshop will make use of the so called grouped endpoints of the Frontend API. The catalog language setting has everything to do with the behavior of search. If Tweakwise knows which language is requested, we can apply word transformations like plurals, verb conjugations and splits. All languages which are enabled for your Tweakwise instance, will be available here.
• The final two settings are related: include parameters and exclude parameters (previously also known as hidden filters). These parameters can be used for example if you want to readily filter certain pages on a property 'under water'. For example, if Tweakwise contains all products, regardless of stock status, you may want to filter out products without stock from your category pages. You can do this by using include and exclude parameters. This parameter needs to be added to the request. Without the technical knowledge on how to implement this on your webshop, it has been made way easier to reproduce the same settings and behavior in Tweakwise Demoshop.

To analyze the performance of your configuration, power our insights reports and support personalization, we capture key e-commerce events on your platform via our Tweakwise Event Tag. These are events such as search terms, product views, item clicks, add-to-carts, and purchases. As our Shopware integration is making use of our JavaScript solutions the item clicks event was already covered (by default), but now it is possible to enable sending in search actions, product views and purchases as well. The only thing you have to do, is enabling this feature in the frontend settings of the Shopware plugin. This works out of the box, no extra code is necessary.

Furthermore the Shopware plugin now does check settings in your instance-configuration, preventing you to enable certain options and features which are not in your plan.

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SW-Tweakwise 4.1.0

Click this link to visit corresponding repository and update on Github.

We are excited to announce the launch of our newest search algorithm, 'Exact Start', designed to enhance the precision and efficiency of your product searches within Tweakwise. This fairly basic algorithm focusses on matching search queries with the exact beginning of your configured attributes. By targeting only the start of the attributes, 'Exact Start' gives you more power in pushing certain results to the top, resulting in a more relevant, accurate and effective search experience.

With 'Exact Start', you can locate products that precisely match the initial characters of your search terms, eliminating less relevant results that might appear due to matches found in the middle of the attributes. This enhancement is particularly beneficial for large product catalogs, where precision is paramount to quickly finding the desired items. We believe that 'Exact Start' will significantly improve your search functionality, especially if you combine this new search algorithms with other algorithms in a weighted funnel.

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Advanced settings

Although our weighted search funnel allows you to stack up various steps and combine multiple algorithms, please note that these are advanced settings. Changes can have a considerable effect on the search results of your website.

Understanding how users move through your conversion funnel is crucial for optimizing performance, and this new report provides a clear, data-driven view of that journey. The Conversion Rate Trend report offers a historical view of your conversion performance over time, helping you track improvements, spot seasonal trends, and uncover areas for growth. And with the Conversion Rate Breakdown report you can analyze how many users transition from sessions to purchases, pinpointing where drop-offs occur at each stage from product views to add-to-carts, checkouts, and final conversions.

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Google Analytics 4 integration

These reports are available only if you have licensed our Google Analytics 4 integration. We leverage GA4 data to provide these insights, ensuring accurate tracking and analysis of your conversion funnel.

Search Algorithm Usage Report

Multiple improvements were released to the Search Algorithm Usage report, which gives you information on your search funnels. A new tab, similar to the no-results tab, is showing the redirects from the search requests. The search log has been expanded with a drill through page, giving you more in-depth insights per search phrase. We added sparklines to the matrix table to give immediate insights on the request trend per search phrase; and improved tooltips with readable category names.

Furthermore we fixed some small bugs related to date slicers syncing and reset options and excluded N/A requests from the efficiency tab in KPI's and charts.

Search Word Analysis Report

When using the weighted search funnel, a new Search Word Analysis report was introduced based on the Search Algorithm Usage Report. Search Word Analysis contains tabs that are not relevant to the algorithm usage: No-result and Search Log, without any filters that are related to Algorithms. Nothing else in terms of functionality was changed.

• Magento2Tweakwise 8.4.3 | Fixed an issue where pagination didn't work correctly when using AJAX.
• Magento2Tweakwise 8.4.3 | Improved how product collections are loaded to prevent them from being loaded twice.
• Magento2Tweakwise 8.4.3 | Resolved an error on the search results page in situations when the merchandising builder was turned off.
• Magento2Tweakwise 8.4.3 | Fixed an issue where Tweakwise sometimes returned an empty result.
• Magento2Tweakwise 8.4.3 | Corrected a type error that appeared on the checkout page when 'Send analytics to Tweakwise' was enabled.
• Magento2Tweakwise 8.4.3 | Fixed a bug that caused '&' characters in filter URLs to be encoded incorrectly.
• Magento2Tweakwise 8.4.3 | Fixed a security vulnerability related to cross-site scripting (XSS).
• Magento2TweakwiseHyva 4.3.3 | Fixed a typo that caused issues with encoding '&' characters in filter URLs.
• Magento2TweakwiseExport 7.3.3 | Fixed a bug in price exports that sometimes caused prices to be exported as '0.0' when they couldn’t be found.
• Magento2AttributeLanding 6.0.1 | Fixed an issue where the Active/Inactive setting for Attribute Landing Pages (ALPs) wasn’t saved correctly.
• Magento2AttributeLanding 6.0.1 | Fixed a problem during upgrades that accidentally created duplicate ALPs instead of assigning them correctly.
• Magento2AttributeLanding 6.0.1 | Stopped removing slashes from ALP URLs since it's no longer necessary.
• Magento2AttributeLanding 6.0.1 | Fixed an issue where facet links (filter links) stopped working for ALPs.
• Magento2AttributeLanding 6.0.1 | Resolved an SQL error that occurred when creating new ALPs.
• Magento2AttributeLanding 6.0.1 | Moved Tweakwise-specific classes to the Attribute Landing Tweakwise module for better organization.
• Magento2AttributeLandingTweakwise | Fixed an issue where page 2 of an ALP appeared empty when using AJAX.
• Magento2AttributeLandingTweakwise | Moved Tweakwise-specific classes to the Attribute Landing Tweakwise module.

• Backend API | We have implemented the new category lookup endpoint, enabling you to implement a category select form component.
• Backend API | We've introduced the ability to manage blacklisted suggestions via the Backend API. Additionally, we've implemented a new endpoint for retrieving a category path by ID.
• Backend API | Support was added for the new itemViewEvents Google Analytics 4 metric, making it available in the GA4 metrics response. The validation of the fullPageUrl dimension on screenPageViews was removed.

JavaScript

• Tweakwise JS | Fixed a minor bug where the Recommendations JS would show an error in the developer console if the configured recommendation didn't return any products. Functionally nothing has changed.
• Tweakwise JS | We've fixed some German translations where some words needed to be capitalized.
• Tweakwise JS | Improved the UX of our Search & Merchandising solution by showing the loading state only if the request takes longer than 400ms. Which makes for a much smoother experience when filtering, sorting and/or paginating!
• Tweakwise JS | Fixed a bug where the pre-selected filters would disappear when using the browser's back button.
• Tweakwise JS | Added HTML title with a color value to Search & Merchandising color swatches for having useful tooltips on hover.
• Tweakwise JS | A new configuration option was added to Search & Merchandising JS that allows you to configure a minimum amount of characters before instant-search is triggered. This option is configurable by setting inputThreshold: 3. If omitted, instant-search is triggered after 1 character.
• Tweakwise JS | No result page now also has a function for adding customHtml, the function call is provided with some data of the result so you can use the searchTerm in the custom HTML.

Tweakwise App

• Tweakwise App | Fixed breadcrumb links that previously used an invalid double language prefix; fixed external links in navigation menu.
• Tweakwise App | Added missing translations from Tweakwise App > Dashboard.
• Tweakwise App | Added some validation for adding and editing synonyms. For the algorithm to be effective, a maximum of three words per synonym term is enforced.
• Tweakwise App | Added some additional hints and validation to the synonyms module to avoid breaking when adding a single synonym when two are required.
• Tweakwise App | Differentiated on two levels of severity for poor performance of external data components in the new Builder (so you can see either orange or red warning; based on avg. response time threshold).
• Tweakwise App | We fixed some issues with error pages and persisting the selected language. Before, in some scenario's you selected for example Dutch and the app switched back to English somehow.
• Tweakwise App | Slightly little changes are made to the UX of the menu, it's mainly the behavior of linking between pages and the current selected page.
• Tweakwise App | Builder tiles are now resizeable! On the right-hand side of the tile an indicator will pop up to drag the tile to the preferred width.
• Tweakwise App | There were cases where you could have duplicate categories for an item in the import feed. In some of these cases this caused a database error in the import task. We have improved the feed import task to spot these duplicate categories and give a warning, the feed import itself will succeed.
• Tweakwise App | The items detail page now contains links and tooltip on the Image and Url characteristics when it is assigned to an attribute.
• Tweakwise App | The UX of the Builder is updated a bit. The page size is more regulated, like: the minimum page size is 12 by default, but it also is depending on the configuration. So if the size is configured to be 24 and a component is configured on position 20, the size can't be smaller than 20. By changing this it is not possible to lose configured components. Also, the resize behavior is changed a bit, where the width now remains stable when changing the grid width. Before it was a bit unpredictable.

Demoshop

• Demoshop | Unified the look of all slider facets & added prefix/suffix to selected filter labels.
• Demoshop | Added product variants to Item detail context (even variants themselves will refer to all other items from the same group).
• Demoshop | Added category link after the actual link (same as we did in suggestions before).
• Demoshop | In the JavaScript specific Demoshop we no longer show implementation code but will redirect users to the documentation instead by clicking on the floating button at the end of the page.
• Demoshop | Price slider has changed so it can manage floating points instead of rounded values.
• Demoshop |Grouped products is added to the suggestions component.
• Demoshop | The presentation of item types that are not familiar (eg. products, visuals) are visually changed so it is better recognizable as a different type.

Plugin Studio

• Plugin Studio |The No Result page is now configurable in the Plugin Studio.
• Plugin Studio | Made sure all elements (even without a value) are easily selectable in the Product Tile Editor in Plugin Studio. Previously a no value TextElement would not render anything, making it hard to see.
• Plugin Studio | Fixed a bug where the Plugin Studio module retained stale data on its index page while navigating through the module.
• Plugin Studio | We made it simpler to redirect to the Javascript Demoshop from within the Plugin Studio with suggestions enabled (as long as the module itself is toggled on in the Plugin Studio module overview).
• Plugin Studio | We added an option to configure category links for Search & Merchandising in the Plugin Studio settings page (Merchandising > General > Allow redirects on category facet).
• Plugin Studio | Fixed a bug for the Product Tile Editor tiles that contain a link in the root frame in combination with fixed input elements controls to be affected by a parent frame with a link.
• Plugin Studio | The inputThreshold configuration has been added to the Plugin Studio configuration.