This integration allows you to leverage Klaviyo's profile and segment data within Tweakwise to personalize lister pages and product recommendations. By connecting these platforms, you can transform customer behavior captured in your CDP into targeted merchandising strategies.

In Klaviyo, products are linked to Events rather than stored as a static list directly on the user profile. This architectural distinction affects how product data is retrieved for both lister pages and recommendations.

Klaviyo on lister pages

You can use a CDP to personalize lister pages via the Tweakwise External Data Component. This component requests a list of product IDs specific to the user.

The process: Since Klaviyo does not store static product lists on profiles, your middleware must fetch the customer’s timeline and filter for actions like Viewed Product or Ordered Product.
Technical setup: Your function processes these events and returns a clean list of IDs to the External Data Component, which Tweakwise then uses to populate the lister page.

→ To learn more, go to Integrating CDPs with Tweakwise External Data.

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