In current merchandising strategies, we often focus on popularity or sales volumes. This works in many cases, but it doesn't account for returns.

A product that sells frequently but is returned just as often damages:

• profitability,
• logistical efficiency,
• and sustainability.

By linking return data through Returnless, we can actively influence these products within the ranking for the first time.

How does it work?

Example:

• Product A: 100 sold, 60 returned → Net sales: 40
• Product B: 80 sold, 5 returned → Net sales: 75

Current situation: product A is shown higher because it was sold more often. New situation: based on return percentage, product B gets priority.

Before you begin

For now, this is a manual process. In time this will be automated.

• Select a running period, for example the past 30 days
• Returnless data should be available for the selected period
• Event Tag data should be available for the selected period

Instructions

1. Implement Tweakwise Event Tag, see Event Tag introduction on your platform.
2. Create a Returnless API key:
   • Log in to your Returnless Panel.
   • Create a new API key.
   • For detailed instructions on managing keys, refer to the Returnless API Support Doc.
   • Send the API key to your CSM.
3. Tweakwise will calculate the return percentage (contact your CSM)

The returnpercentage can now be used in your merchandising formulas!