You can choose to track the search phrases entered by your customers. To enable this, go to the Analytics tab in the settings of the Search & Merchandising module and set the Google Analytics type to Google Tag Manager.
When enabled, every time a search term is entered, Tweakwise JS will send an event to Google Tag Manager. Google Tag Manager can be configured to send this event to Google Analytics.
This article assumes you already have Google Tag Manager integrated in your platform. For more information on how to do this click here.
Configuring Google Tag Manager
Follow the steps below to configure Google Tag Manager to send searchphrases to Google Analytics,
Step 1: Create a variable
In Google Tag Manager, create a new variable called SearchTerm
. This variable should be of type Data Layer Variable
and have query
as its Data Layer Variable Name.
Step 2: Create a trigger
Next, create a new trigger called Search
. This trigger should be of type Custom Event
and have Search
as its Event name.
Step 3: Create a second trigger
A second trigger should be created with the name Search.timed
. It should be of type Custom Event
and have Search.timed
as its Event name.
Step 4: Create a tag
Next, create a new tag called Trigger search after 3s
. This tag should be of type Custom HTML
and have the (previously created) Search
trigger as its firing trigger. The content of the HTML should be as follows:
<script>
(function() {
clearTimeout(window.twSearchTimer);
window.twSearchTimer = window.setTimeout(function() {
window.dataLayer.push({
'event': 'Search.timed',
'query': {{SearchTerm}}
});
}, 3000);
})();
</script>
The final tag should look like this:
Step 5: Create a second tag
Lastly, you need to create a new tag called Search
. It should have a type of Google Analytics: GA4 Event
.
Set a configuration tag or the measurement ID to connect it to your Google Analytics account.
The tag should have an event name of search
and it should contain a parameter called search_term
that has the value of the (earlier created) SearchTerm
variable.
![](https://files.readme.io/9a79b8a-small-Screenshot_2023-05-03_162118.png)
Step 6: Publish
The only thing that is left is publishing your Google Tag Manager environment. After that, every time a user enters a search term a search
event will be sent to your Google Analytics environment. This event will have a parameter called search_term
which can be used to keep track of the search phrases.