To analyze the performance of your configuration, power our insights reports and support personalization, we capture key e-commerce events on your platform. These are events such as product views, item clicks, add-to-carts, and purchases.
ImportantOur Shopware extension will support all events out of the box. Any customizations that do not hook into Shopware defaults might need extra work. For example, sticky add to cart buttons.
👉 Check Event Tag adoption below to see what is currently supported.
To enable event tracking, follow these steps:
- go to Settings → Tweakwise and open the respective frontend record.
- In the General section, check Enable advanced analytics (e.g., for personalization)
- Save the frontend record
Event Tag adoption
| Feature | Shopware + Tweakwise JS | Shopware 6.5 & 6.6 | Shopware 6.7 |
|---|---|---|---|
| SessionStart | ✅ | 4.1.0 | 5.0.0 |
| PageView | ✅ | 4.1.0 | 5.0.0 |
| PageImpression | ✅ | 4.1.0 | 5.0.0 |
| ItemClick | ✅ | 4.1.0 | 5.0.0 |
| AddToCart* | ✅ | 4.8.0 | 5.4.0 |
| AddToWishlist* | ✅ | 4.8.0 | 5.4.0 |
| Purchase | ✅ | 4.1.0 | 5.0.0 |
| Search | ✅ | 4.1.0 | 5.0.0 |
- Events are supported from components rendered by Tweakwise. If your theme contains other functions, check if these events are fired when the actions are triggered.