Instance specific key.

The profile key is an identifier for the person browsing your website who is initiating the navigation requests. This same identifier should also be used to identify the visitor when sending events to our Analytics API. Based on the sent events, the visitor can receive personalized results.

The profile key can be any string as long as it is unique to the visitor. Generate for example a Universally Unique Identifier (UUID), a new id per visitor or use an account id.

Example: ff106b0a-b5bf-43fc-945c-318f17cda425

The category that should contain the filtered results. If you want to provide the entire path, you should include the categories divided by a hyphen (-).

Example: ?tn_cid=100-150

Hidden parameters can be added to the URL by using the parameter 'tn_parameters'.
The key is the facet URL-name. The value is the facet value that should be applied.

Important: double URL-encoding is required.

1. Build the parameter string — combining keys and values:

   • encode special characters inside values (spaces, +, &, =, etc.)
   • concatenate multiple values using a pipe (|)
     example: brand=Coca%20Cola%7CPepsi&volume=1L%7C1.5L

2. URL-encode the entire filter string — because the whole string is passed as a single query parameter value, encode it a second time:
   brand%3DCoca%2520Cola%257CPepsi%26volume%3D1L%257C1.5L

3. Append to the URL:
   ?tn_parameters=brand%3DCoca%2520Cola%257CPepsi%26volume%3D1L%257C1.5L

Hidden exclusion parameters can be added to the URL by using the parameter 'tn_parameters_except'.
This is used to exclude certain parameters from the results (show everything except specified parameters).
The key is the facet URL-name. The value is the facet value that should be applied.

Important: double URL-encoding is required.

1. Build the parameter string — combining keys and values:

   • encode special characters inside values (spaces, +, &, =, etc.)
   • concatenate multiple values using a pipe (|)
     example: brand=Coca%20Cola%7CPepsi&volume=1L%7C1.5L

2. URL-encode the entire filter string — because the whole string is passed as a single query parameter value, encode it a second time:
   brand%3DCoca%2520Cola%257CPepsi%26volume%3D1L%257C1.5L

3. Append to the URL:
   ?tn_parameters_except=brand%3DCoca%2520Cola%257CPepsi%26volume%3D1L%257C1.5L

The source of the request. See the article on the request source for more information.